The tool Miss Kay’s uses to measure its own content.
Miss Kay’s is a family grass-fed beef stick brand. HQ puts our TikTok, Instagram, YouTube and Facebook posts side by side in one place — what each one was watched, liked, shared and commented on, and how the following on each account grew — so our team can tell which of our own posts actually worked.
What it reads
Only from accounts Miss Kay’s owns and operates, and only after an authorised member of our team signs in to that account and grants permission. It reads nothing about accounts we do not own.
The connected account's own id and @handle, our own videos and their public counts — views, likes, comments and shares — plus the follower count on each account, read once a day through the Display API so we can see which posts worked and how the audience is growing. TikTok does not make the comments themselves available, so we do not read them.
Our own posts and reels, their insights and follower count, and the comments people leave on them, so somebody on our team can see what has been asked and go and answer it on Instagram.
Our own channels' uploads, their public view, like and comment counts, and the channel's subscriber count.
Pages we administer: the reach and engagement figures for posts on them, and the Page's follower count.
What it never does
- It never posts, comments, replies, or sends a message. Replying happens in the platform’s own app — this tool only links out to it and records that somebody dealt with it.
- It never reads or stores private messages. We connect only accounts and Pages the company owns or administers, and anything else that a sign-in offers us is disconnected.
- It has no public sign-up. Accounts are created directly by an administrator; there is no way to register.
- It never sells platform data, never transfers it to an advertising network or a data broker, and never shares anybody else’s personal information — no comments, no usernames, no profiles. Totals about our own posts can be sent to a retail buyer as a sales report, through a link that expires and that we can switch off.
Who can open it
Named members of the Miss Kay’s team, each signing in as themselves. Accounts are created by an administrator from a machine that already holds the database credentials, so access cannot be granted from inside the tool itself, and an account can be switched off from the next request onwards. Nobody shares a login: marking a comment dealt with, approving a piece of work, and creating a partner link each record the person who did it by name, and a second factor is available to anyone who wants one.
Access and deletion
Disconnecting an account in this tool stops all further reading from it immediately. If you left a public comment on one of our posts and want the copy we hold removed, the data deletion page says how to ask, and a person does it. The privacy policy lists, platform by platform, the exact fields we read.